SEED TO SCALE Podcast Series by Accel

INSIGHTS #69: GRIT Stories | The most resilient Indian startup you haven’t heard of

Episode Summary

Baskar Subramanian, founder and CEO of Amagi speaks with Anand Daniel about his 'GRIT story'

Episode Notes

In the latest episode of Grit Stories, I spoke with Baskar Subramanian, founder and CEO of Amagi. Baskar has been an internet entrepreneur and startup founder since before either of those terms were really a thing. Having started and sold his first startup in his mid 20s, Baskar, along with a group of friends, started looking for new problems to solve.  

The group set their sights on disrupting television advertising with technology, the startup that became Amagi.

The startup ecosystem, Indian or international, sometimes focuses too much on the loud and the noisy. But there’s another kind of startup, quiet, tough and resilient, focused on their business and their goals. It’s clear which kind Amagi is, and this was a great insight into the people behind it.

Amagi has been in the future since 2008, and we wish them the best with their rocketship.

Check out other episodes from the Insights Podcast series at

Share your feedback and suggestions at